Whatever you think of Sarah Machlaclan's music (I adore her, but I realize that people's tastes differ) you might still want to watch this video. Totally worksafe.
I found it confusingly imprecise on that matter, too, but firecat found this page (http://www.worldonfire.ca/donations.html) which breaks down donations made to each charity (and provides links, if you want to donate also). So it does appear that the money actually went to those things.
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