Drug names

[pat]

I am always amused by the attempts by pharmaceutical companies (although all companies do it) to market via product name. This has given us the anti-anxiety drug Paxil as well as the antidepressants called Elavil, Zoloft, and Wellbutrin (which I always thought took the cake for suggestive drug names) to name a few. But I have just found a new marketing champion:

A new drug used as an anti-psychotic for schizophrenics, and a mood-stabilizer for bipolar individuals: Abilify.