Drug names

[pat]

I am always amused by the attempts by pharmaceutical companies (although all companies do it) to market via product name. This has given us the anti-anxiety drug Paxil as well as the antidepressants called Elavil, Zoloft, and Wellbutrin (which I always thought took the cake for suggestive drug names) to name a few. But I have just found a new marketing champion:

A new drug used as an anti-psychotic for schizophrenics, and a mood-stabilizer for bipolar individuals: Abilify.

Comments

[cheshyre]

Wasn't Damitol one of the villains in that atrocious D&D movie a couple years back?

If you're interested, the New York Times had a recent article on how drugs get named.

[patgreene.livejournal.com]

Thanks for the link! That was interesting... and scary, too.